From RAW to JPEG: A Photographer's Export Preset for Web and Print

Exporting from RAW to JPEG is a common step for photographers delivering assets for the web or print. This comprehensive preset guide helps you produce consistent JPEGs for both delivery channels while keeping a single master RAW file.

Why a consistent export workflow matters

Inconsistent exports lead to poor brand presentation, large file sizes, and extra time spent fixing deliverables. A well-defined preset saves time and ensures consistent visual results across devices and print labs.

Master file strategy

Keep RAW files as your single source of truth. Make virtual copies for different treatments rather than destructive changes. Embed detailed metadata including photographer credits and copyright to avoid losing attribution when sharing JPEGs online.

Export settings for web

• Format: JPEG
• Quality: 80-85 (tune based on image types)
• Color space: sRGB
• Resize: Long edge 2048px or match display targets
• Sharpening: Standard for screen, amount 0.5-1.0 depending on source
• Metadata: Include copyright and basic EXIF, but strip heavy metadata to save bytes

Export settings for print

• Format: TIFF preferred for maximum fidelity; if JPEG is required, use highest quality (95-100)
• Color space: Adobe RGB or ProPhoto RGB depending on lab requirements
• Resolution: 300 PPI at final print dimensions
• Sharpening: Output sharpening for print, amount depending on paper type
• Metadata: Include full IPTC metadata and color profile

Batch exporting and automation

Use presets in Lightroom or export scripts with Darktable or Capture One. For high-volume workflows, integrate command-line conversion using libvips and custom quantization tables to match print and web targets.

"Treat the RAW as your archived original; generate derivatives with automated presets to stay consistent and efficient."

Quality control checklist

1. Verify color consistency on calibrated screens.
2. Spot-check fine detail for JPEG artifacts at typical viewing sizes.
3. Confirm metadata and copyright remain embedded for client deliverables.

Conclusion

With a clear RAW-to-JPEG export strategy, photographers can deliver fast, consistent web JPEGs and high-quality print files without duplicating effort. Use the settings above as a starting point and refine them to match your camera characteristics and client needs.